Sabtu, 14 Juli 2012

Affiliate Marketing Tips - The Affiliate and Merchant Wars [affiliatemarketingsblog.blogspot.com]

Affiliate Marketing Tips - The Affiliate and Merchant Wars [affiliatemarketingsblog.blogspot.com]

Question by : Couple of Newbie Clickbanks.net Questions? I'm just trying to branch out a bit into my affiliate marketing career and take a look at Clickbank. Presently, I have a few websites where I promote products for other merchants using Wordpress posts for each product. So what i'm doing is already a bit similar. I was looking at a few Clickbanks.net tutorials and many suggested to write an article on your topic and place your code into the resource box and throughout the text. I was disappointed to find out that a few article directories don't allow this and so i'm looking for other approaches. Are the succesful Clickbank advertisers purchasing their own domain names and promoting various products through the same domain? Or are most still writing targetted articles and submitting them to various directories? Also, are people writing articles submitting the same piece or making changes if submitting to more than 1 directory? If I take a look at the Nutrition genre in the Clickbank Marketplace there are many different sub genres like nutrition for body builders, cholesteral dieting, constipation, etc. Would I just create a nutrition based domain name and write a different article for each or would the better approach be to make one single landing page with a targetted domain name and the clickbank code? Thanks for any help/tips you can provide! Best answer for Couple of Newbie Clickbanks.net Questions?:

Answer by Smelly Cat
People still use clickbank? I never made a dime and quit using it.

Answer by Ninja
It's better to buy your own domain names to promote products, rather than to submit your affiliate links to various directories. Think of it as your virtual real estate. With a domain name, you own the entire site and it will be worth your while to invest the time to build backlinks. Also these days, with the Google Panda/Farmer updates, article directories like ezinearticles no longer rank high in the search engines. Hence really no point putting your affiliate links with the article directories. That said, article directories are still good for link building. It is better to make some changes to your original articles if you are submitting to more than 1 directory. You might want to consider spinning your articles with tools like The Best Spinner. Creating a nutrition based domain name would be too generic to rank well in the search engines. Would recommend a targeted domain name for a specific niche and build an authority site around it with lots of good content. It won't be easy to rank well with just a single landing page with a targted domain name as google does not like thin affiliate sites.

[affiliate marketing tips merchants]

It's a move that presents significant opportunity to the merchants who chose to stay and play in the market-rate CPC program, with no minimum CPCs. ... Affiliates will also have trouble on Google Shopping, making the potential traffic pie much larger. Google Shopping: 7 Advanced Tips & Strategies For Merchants

I've yet to see somebody really tackle this issue in regard to affiliate marketing. Truth is, this is a serious problem. What am I talking about? I'm referring to the affiliate and merchant wars. Oh, you haven't heard? Well, sit back, relax, grab a cup of whatever and read this. I promise you that it will be most enlightening.

Where do I even begin to try to explain what has been a problem ever since the first product got promoted through an opt in page? Yes, an opt in page. You know the one I'm talking about. That's where the prospect gets directed, not to a sales page...to an opt in page. There, the prospect gives his name and email and gets some kind of free report or whatever, all while being added to the merchant's list.

And therein lies where the war begins. See, the affiliate, thinking that he's doing all this work to drive traffic to the merchant's opt in page, feels that HE should be the one getting the opt in...not the merchant.

As a result, many affiliates will no longer promote a product that doesn't go directly to a sales page. And in a way, you can't blame them.

But let's look at it from the perspective of the merchant. See, their bottom line is simple...make as many sales as possible. What do you think is going to make them more sales, building a list or NOT building a list? Well, without testing and without looking at each specific niche, it's impossible to say. I can say, however, from my own experience, that building a list as a product creator has been the best thing I've ever done. I wouldn't make nearly as much without one.

Okay, but why the war? Why won't an affiliate promote a product through an opt in page and why won't the merchants give in and send prospects directly to a sales page? Well, this is where the element of trust comes in.

See, the affiliate thinks, aside from the belief that they should get the opt in, that if they send a prospect to an opt in page, they won't get credit for the sale afterwards.

And in some cases, this is true. There are some shady merchants out there who send their list to a different sales page that doesn't track affiliate clicks. Not cool, but it happens.

On the other side of the coin, let's be honest here. An affiliate can build a list for the affiliate product and then, if they choose, promote different products to that list. So the merchant has less of a chance of making a sale from that affiliate. Also, an affiliate can drop a product at the drop of a hat. There is very little loyalty to merchants with so many products to choose from. And why should there be?

So as you see, because of the self serving interests of both parties, it is almost impossible to get any affiliate OR merchant loyalty. Each side is simply looking out for their own interests...as it should be. This, however, gives us the wars we have now.

And I don't see them ending anytime soon unless affiliates and merchants learn to trust each other.

To YOUR Success

 

 

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