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An integral element of online promotion is through RSS feed marketing. It is important to know that not all RSS feeds are similar. Depending on which one you work with, some display the full content of your post while others just show the heading. There are also other publishers that display the heading and part of the content; this then means that a reader has to visit the website in order to read the rest of the content.
It is imperative to carefully consider which RSS feed marketing strategy will work for your online promotion. By this I mean that you choose which feed characteristic best works for you. Consumers are sensitive hence know how your target audiences prefer content presented to them. Online readers are known to just scan through content thus a feed should be able to draw attention.
Before creating a feed, make sure that the RSS feed marketing strategy you adopt is effective. Know exactly how a feed distributes messages and whether your target audience will understand the message passed. For example, if a feed publication just displays the first paragraph of an article, most readers end up scanning through and going to another post. This will mean that you lose out on potential online leads.
The best RSS feed marketing strategy is where the publication shows the whole article. This will definitely increase the chances of your advertisements getting noticed. The click through rate will also be high as people will click on your advertisement links while reading content on the feed and on when they visit your site. Therefore, it is better an RSS feed with lower number of visitors but displaying full content, than a feed with lots of readers and displaying partial content. Find More Rss Feeds Marketing Issues
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