Question by Air On 2: Where can I get demographics for a time slot from 8-9pm on Thursdays for network television? THE PROJECT: "THE OPPORTUNITY" You are a member of a team that is competing for the opportunity to program NBC-TV from 8-9 pm on Thursday evenings for the 2006-2007 season. Your task is to come up with your own ORIGINAL program(s) for the time block based upon your research of the audience and the competition. You can assume that the competition (ABC, CBS, Fox, etc.) will program what is currently on. As the attached sheet shows, you must cover more than just the program concept. The financial aspect is important as well. ORAL REPORTS (15 minutes) AND WRITTEN REPORTS DUE MONDAY 11/13 THE OPPORTUNITY I. PROGRAM CONCEPT What is the idea? What is it like? Why is it different? Why will it work? You have an hour to fill. This could obviously be done by two half hour shows or a single one hour show. Which will you do? Why? Be as specific as possible when it comes to your program(s). What about casting? Include at least three show titles and brief story lines for your program(s). Have one of them be your sweeps show. II. RESEARCH RATIONALE What are the demographics available in the hour? Do they change? What part of the audience is "taken" or available? How will your program slant in terms of demos? Why will it work? Will it bring back audience to the time period? III. PUBLIC RELATIONS How will you get the attention of the consumer press TV editors? Will your people do selective touring on local TV shows? Any plans for satellite interviews? Are there any expected problems in the format with pressure groups? Are your stars promotable? Amenable? IV. STATION CLEARANCE Networks are dependent on local stations to carry their shows to viewers. What arguments will you suggest to have the affiliate carry this show rather than syndicated or local products? Why will your show be better? What will you say to the station manager? V. SALES Why will this program be of interest to advertisers? Will its demographics be good? How have similar shows done in the past? Will there be problem story lines? VI. LICENSE FEES, DEFICIT FINANCING, OTHER MARKETS Here are some estimated license fees for TV shows. Of course they may vary widely depending on productions costs. 1/2 hour comedy $ 1,000,0001 hour magazine $ 2,000,000 1 hour comedy $ 2,00,0001 hour news doc $ 750,000 1 hour variety $ 2,000,0001 hour sports $ 1,750,000 The network's license fee generally covers about 80% of production costs. The producer then looks for back-end financing or expectations on other revenues. The network traditionally gets two runs. How will you recoup your money? Syndication? How syndicatable is your program? Overseas? Cable? Cassettes? Entertainment specials usually run only once since they usually don't work well in reruns. How will you try to keep down production costs? The problems of television production costs have been heavy copy in the trade press, business magazines, and consumer press. The production team must be sensitive to these issues and have answers. At the same time they must also assure the network that they will deliver a classy product, explaining why it "will all be on the screen" for the license fee. VIII. AUDIENCE PROMOTION What kind of TV Guide ads, newspaper, or magazine ads do you intend to run? How will you use major sporting events that take place on the network? What about network promos? Will you use radio? Why? What will you say? What will you do during sweeps? Best answer for Where can I get demographics for a time slot from 8-9pm on Thursdays for network television?:
Answer by happymrzot
try nielson rating
Answer by mr.matt
So, this is for a class project, eh? Try Nielsenmedia.com, or Yahoo also shows rankings of TV shows (http://tv.yahoo.com/nielsen). OR try http://www.zap2it.com/tv/ratings/
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Aside from accepting ghostwriting jobs from ebusiness owners and affiliate marketers, writers can also earn decent amount of money by writing articles for magazines. Do you want to try your luck in this endeavor? Then, let me help you increase your chances of succeeding in this field. All you need to do is follow these tips:
First thing to do is to figure out those subjects that you're an expert on and those topics that you love to talk about. Are you very knowledgeable when it comes to general women's issues? Do you love sports and entertainment? Are you a fitness buff? Are you considered an expert when it comes to love, family, and relationship? Consider the areas where you excel in and find magazines that focus on these subjects.
Research your topics. Do not start writing your articles unless you gather sufficient data about your chosen topics.
Read relevant books, interview people who are considered authority in your chosen subjects, do experiments, conduct surveys, etc. It's very important that you have a lot of information to offer to ensure that your readers will walk away feeling well-informed.Explore interesting angles. You would like your target audience to pay attention to your articles, right? This will not happen if you stick with boring angles. What you can do is think of ways on how you can make your articles even more interesting. Target angles that will help you excite your readers.
Use catchy titles. Bear in mind that your articles will be published on the same page with other articles. To ensure that your work will not be ignored, make use of catchy title that will grab your readers by the throat. Using as few words as possible, tell these people the gist of your content and the benefits it can offer.
Use only powerful words that can help you hook your readers.Break your articles into sub topics. You don't want your articles to appear boring or painful on the eyes. That is why, I suggest that you use subheads and short paragraphs. Using several white blank spaces will help you make your articles more readable. It will also help if you break your texts using images that are related to your topic.
Make it upbeat. One of the reasons why people read magazines is because they would like to be entertained. So, don't make your articles sound like they are entries from a boring encyclopedia. Write them with enthusiasm. Your readers must feel your excitement so they'll be enticed to read your articles until the end.
Write with your audience in mind. Before you choose the writing format and language to use, before you decide on the information that you're going to include in your articles, ensure that you consider the needs and wants of your target audience. Your goal here is to give these people exactly what they're looking for.
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